How MINU KINDLUS Came to Be

The idea of organizing a large and substantive security fair in Estonia first occurred to me back in 2012.

Even then, it was clear that the security sector was becoming increasingly professional and technical, but at the same time, it was gradually drifting away from the average end user—individuals, families, and businesses.

The same period also spurred significant growth in e-commerce. It was believed that online stores would make choosing and purchasing easier for everyone, and in many sectors, they did indeed provide a strong boost to growth. When it comes to security, however, the product and price alone are not always enough—as more choices and technology became available, the ability to seek advice, compare solutions, and speak with a real specialist became increasingly important.

More solutions became available, technology advanced rapidly, but it became increasingly difficult for people to understand what they actually needed, which solution was right for them, and whom to ask for advice.

Over the years, this belief has only grown stronger within me—based on both my long-term experience in the field and feedback from clients, it has become increasingly clear that people need more direct advice on security, practical comparisons, and the opportunity to speak with specialists face-to-face.

By now, I have gathered around me people who believe in the same idea and want to make this event not just a job, but a labor of love. We are united by the desire to create a place in Estonia where security is discussed in a clear, honest, and practical way—and where people, companies, experts, and solutions come together.

And that is what gives rise to MINU KINDLUS.

Our goal is not simply to organize yet another trade show.

We want to bring security closer to people again.

We want young people, families, seniors, homeowners, apartment associations, entrepreneurs, manufacturing company managers, and decision-makers at large organizations to be able to access knowledge, contacts, and solutions—all in one place—that will help them make smarter and safer decisions.

At the same time, we want to create a strong meeting place for the entire security sector—for Estonian companies, European manufacturers, specialists, and trade visitors.

MINU KINDLUS was born out of the conviction that security should not be complicated or out of reach. It must be understandable, practical, and accessible to all of us.

If, through this trade show, we can encourage people and companies to think about their security sooner, ask more questions, and make more informed decisions, we will have already achieved something significant.

See you at MINU KINDLUS.